Marine plastic waste is generated every day as carelessly tossed away plastics flow down rivers and other waterways to the ocean without being collected.
Marine plastic waste, which is generated in bulk on a daily basis all over the world, remains in the ocean for a long period of time. Amidst concerns over global-scale environmental pollution, it is even estimated that, at the present rate, the amount of waste will exceed the total weight of the fish in the oceans by 2050.

In order to solve this problem, it is vital for each and every autonomous entity, including individuals, companies, organizations and governments, to engage in whatever initiatives their respective positions allow for and to use plastics in a wise manner.

The Ministry of the Environment is conducting the Plastic Smart Campaign in order to encourage and further expand such initiatives.

  • {{item.title}}


  • Post Plastics Smart related initiatives and ideas on Instagram, Facebook and Twitter using #Plastics Smart!

    • If you have engaged in any of the following types of initiatives or had any related ideas,
      please post your photographs and comments using the hashtag "#プラスチックスマート" on social media
      (Instagram, Facebook, Twitter, etc.).
    • Participated in a waste clean-up event.
    • Reduced usage of single use plastics by using personally-owned reusable shopping bags, bottles, etc.
    • Purchased an environmentally-conscious product, such as one made using recycled plastic, etc.
    • Knowledge and ideas that lead to reduced usage of single use plastics.


    • Please log into your social media account.
    • Select a photograph, input a comment and the hashtag "#プラスチックスマート", and then post it.
      *It is also possible to just leave a comment.
    • Post complete!

    We are broadly seeking the following types of initiatives among companies and organizations that contribute to solving the problem of marine plastic waste.

    • Campaigns for the eradication of littering and illegal waste dumping
    • Events to collect scattered waste and costal flotsam
    • Reduce (Reduction of usage of single use plastics)
    • Reuse (Usage of reusable dishware at events)
    • Recycle (Ex: Recycling plastics instead of incinerating them as before)
    • Usage of recycled/recyclable materials and products
    • Usage of alternative materials (bio-plastics and paper)

    Please send an e-mail to the following address and be sure to include the required items.

    Please fill in the following required items and send it to the following address. It is also possible to register using your choice of format. (Please send as a PDF file.) It is also possible to register just the name of the initiative and the URL that introduces it.

    ■ Send to:
    (Plastic Smart Campaign Office)
    *Please title the e-mail "Plastic Smart Campaign Initiative Registration."

    ■ Required Items
    1) Name
    2) Affiliation
    3) Telephone number
    4) Title of the initiative
    5) Content of the initiative (50 ~ 100 words)
    6) Please select the appropriate one from the following classifications. (multiple choice allowed)
    "Pick up" "Use" "Refrain" "Pursue" "Separate" "Spread"
    "Exchange" "Restore" "Make" "Contrive"
    7) Up to 3 illustrations or photographs that illustrate the content of the initiative visually.
    8) Logo data (only for organizations)
    9) URL to the detailed information
    10) Please select the appropriate one from the following SDGs ("Sustainable Development Goals" from UN) icons. (multiple choice allowed)
    Goal 9: Industry, Innovation, and Infrastructure
    Goal 11: Sustainable cities and communities
    Goal 12: Responsible consumption and production
    Goal 14: Life below water
    Goal 17: Partnerships for the goals

    We will introduce registered initiatives on this campaign site and through the Ministry of the Environment’s social media accounts. We will also introduce initiatives that are registered in English on the English version of this website, and if requested, we will provide the information through PACE, a public-private partnership platform established under the World Economic Forum (WEF) with the aim of creating a circular economy.